Privacy policy

CABOOM LEADS – PRIVACY POLICY

Last updated: August 31, 2026

CABOOM Leads (“CABOOM,” “we,” “us,” or “our”) operates websites, lead-generation services, the CABOOM Leads Portal, marketing campaigns, aged-lead products, and related services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, retain, disclose, and protect personal information when you visit our websites, submit information through a lead form, communicate with us, purchase our Services, use the CABOOM Leads Portal, or otherwise interact with CABOOM Leads.

CABOOM Leads serves both:

  • Consumers who submit information expressing interest in insurance or related products and services; and

  • Insurance agents, advisors, agencies, and other business customers who purchase or receive CABOOM Leads products and Services.

By accessing or using our Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with CABOOM Leads.

Contact Information

We may collect information such as:

  • Name;

  • Mailing address;

  • Email address;

  • Telephone number; and

  • State or geographic location.

Consumer Lead Information

When a consumer responds to an advertisement, completes a form, requests information, requests a quote, or otherwise expresses interest in an insurance-related product or service, we may collect information such as:

  • Age or age range;

  • State of residence;

  • Insurance or financial product interests;

  • Coverage preferences;

  • Qualification information;

  • Responses to questions presented on a lead form; and

  • Other information voluntarily submitted by the consumer.

The specific information collected may vary depending on the product, advertisement, campaign, or lead type.

Verification Information

We may collect or generate information used to verify a consumer's submission, telephone number, identity, interest, or request.

This may include information relating to:

  • SMS verification;

  • Telephone or voice verification;

  • Verification codes;

  • Confirmation responses;

  • Submission timestamps; and

  • Other verification activity.

Account & Portal Information

For CABOOM Leads customers, we may collect:

  • Username and account credentials;

  • Account preferences;

  • Lead assignments;

  • Lead downloads;

  • Lead statuses;

  • Sold statuses;

  • Submitted lead results;

  • Lead-removal requests;

  • Portal activity; and

  • Other information associated with use of the CABOOM Leads Portal.

Transaction & Order Information

We may collect:

  • Products purchased;

  • Subscription information;

  • Lead orders;

  • CRLR orders;

  • Aged-lead purchases;

  • Billing information;

  • Payment status;

  • Transaction history; and

  • Communications relating to an order or account.

Payment-card information may be processed directly by third-party payment processors rather than stored directly by CABOOM Leads.

Device & Usage Information

We may automatically collect information such as:

  • IP address;

  • Browser type;

  • Device identifiers;

  • Operating system;

  • Referring pages;

  • Pages viewed;

  • Website activity;

  • Portal activity;

  • Cookies; and

  • Similar technical information.

Communications

We may collect information you provide when you:

  • Contact customer support;

  • Send us an email;

  • Call or text us;

  • Complete a form;

  • Respond to a survey; or

  • Otherwise communicate with CABOOM Leads.

2. Sources of Information

We may collect personal information:

  • Directly from consumers who complete advertisements, forms, landing pages, websites, or other marketing experiences;

  • Directly from agents, advisors, agencies, and other CABOOM Leads customers;

  • Automatically through cookies, pixels, analytics technologies, and similar tools;

  • Through advertising platforms and marketing partners;

  • Through verification, communication, CRM, website, and technology providers;

  • Through payment processors and ecommerce platforms; and

  • From affiliates, vendors, service providers, and other parties that assist us in providing the Services.

3. How We Use Personal Information

We may use personal information for the following purposes.

Lead Generation & Consumer Assistance

If you submit information as a consumer, we may use your information to:

  • Process your request;

  • Determine the type of product or service in which you expressed interest;

  • Verify your information or request;

  • Create and maintain a lead record;

  • Match or route your information to an insurance agent, advisor, or agency;

  • Allow an insurance professional to contact and assist you; and

  • Facilitate follow-up relating to your request.

Lead Distribution & Management

CABOOM Leads may use consumer information to operate our lead-delivery and lead-management systems.

This may include:

  • Assigning leads to participating agents or advisors;

  • Delivering leads through the CABOOM Leads Portal;

  • Tracking the age and status of a lead;

  • Maintaining lead histories;

  • Processing Sold statuses;

  • Processing lead-results and lead-removal submissions;

  • Managing lead exclusivity;

  • Operating our shared lead pool; and

  • Offering eligible leads through aged-lead products.

Providing Services to CABOOM Leads Customers

We may use information to:

  • Create and administer customer accounts;

  • Process orders;

  • Deliver purchased leads;

  • Manage subscriptions;

  • Provide access to the CABOOM Leads Portal;

  • Maintain order history;

  • Process payments;

  • Provide customer support; and

  • Communicate regarding accounts and Services.

Marketing & Communications

Where permitted by law, we may use information to:

  • Send marketing communications;

  • Provide account or service updates;

  • Advertise CABOOM Leads products and services;

  • Measure advertising effectiveness;

  • Personalize marketing experiences; and

  • Communicate by email, telephone, SMS, or other channels.

Security, Fraud Prevention & Operations

We may use information to:

  • Authenticate users;

  • Protect accounts;

  • Detect fraud or misuse;

  • Prevent abuse of the CABOOM Leads Portal;

  • Investigate disputes;

  • Maintain system integrity; and

  • Improve our Services.

Legal & Compliance Purposes

We may use information to:

  • Comply with applicable laws;

  • Respond to lawful requests;

  • Maintain records;

  • Protect CABOOM Leads and others;

  • Enforce our agreements;

  • Investigate complaints; and

  • Establish, exercise, or defend legal claims.

4. How Consumer Leads Are Shared

CABOOM Leads is a lead-generation and lead-distribution business.

When a consumer submits information requesting insurance-related information, the consumer's information may be provided, licensed, disclosed, or otherwise made available to participating insurance agents, advisors, or agencies so that an insurance professional can contact and assist the consumer.

A consumer's information may not necessarily be provided to only one insurance professional for all time.

CABOOM Leads may retain lead information and, subject to our lead-management rules, later make that information available to another participating insurance professional.

4.1 Initial Lead Exclusivity

CABOOM Leads generally provides the purchasing or receiving agent with an initial period of exclusivity.

Unless otherwise stated:

  • Standard newly generated leads are initially exclusive to the receiving agent for 30 days; and

  • Newly generated annuity leads are initially exclusive for 60 days.

During this period, CABOOM Leads does not intend to make that lead available to another participating CABOOM Leads agent through its shared lead pool.

4.2 Shared Lead Pool

After the applicable exclusivity period expires, consumer lead information may become eligible for CABOOM Leads' shared lead pool if the original agent has not properly indicated through the CABOOM Leads Portal that the consumer has been sold or is actively being assisted.

The purpose of the shared pool is to provide another participating insurance professional with an opportunity to assist a consumer when the original receiving agent has not indicated that the consumer relationship should remain protected.

As a result, consumer information may be disclosed to more than one participating insurance agent, advisor, or agency over time.

4.3 Sold & Protected Leads

CABOOM Leads customers may mark a lead as Sold and submit a required results/removal form through the CABOOM Leads Portal.

When this process is properly completed, CABOOM Leads uses that information to identify the consumer as being actively assisted or otherwise protected and to remove the lead from future availability within the shared lead pool, subject to technical processing, legal requirements, fraud prevention, duplicate-record correction, and other legitimate business purposes.

4.4 Aged Leads

CABOOM Leads may offer eligible consumer leads through aged-lead products at different age tiers.

This means a consumer's information may have previously been:

  • Assigned to another agent;

  • Delivered to another agent;

  • Purchased by another agent;

  • Contacted by another insurance professional; or

  • Made available through an earlier aged-lead tier.

CABOOM Leads may continue making an eligible lead available through subsequent aged-lead tiers unless the lead has been properly protected, removed, suppressed, or otherwise made ineligible for redistribution.

5. How We Disclose Personal Information

Depending on how you interact with us, we may disclose personal information to the following categories of recipients.

Insurance Agents, Advisors & Agencies

If you submit information as a consumer seeking insurance-related information or assistance, we may disclose your information to participating insurance agents, advisors, agencies, or other insurance professionals.

As described above, your information may be provided to more than one insurance professional over time.

Service Providers & Vendors

We may disclose information to vendors that help us operate our business, including providers involved in:

  • Website hosting;

  • Ecommerce;

  • Payment processing;

  • CRM systems;

  • Lead management;

  • Telephone and SMS services;

  • Email communications;

  • Lead verification;

  • Analytics;

  • Advertising;

  • Security;

  • Data storage; and

  • Customer support.

These providers may process information on our behalf or as otherwise permitted by applicable law.

Advertising & Marketing Platforms

We may use advertising and marketing platforms to:

  • Generate leads;

  • Deliver advertisements;

  • Measure campaign performance;

  • Create or manage audiences; and

  • Improve our marketing.

These platforms may receive device, usage, cookie, or other information depending on your interaction with our websites and advertisements.

Legal, Regulatory & Safety Disclosures

We may disclose information when reasonably necessary to:

  • Comply with applicable law;

  • Respond to subpoenas, court orders, or lawful government requests;

  • Protect the rights, safety, or property of CABOOM Leads, our customers, consumers, or others;

  • Detect or prevent fraud;

  • Enforce our agreements; or

  • Investigate suspected illegal activity.

Business Transactions

We may disclose or transfer information in connection with a:

  • Merger;

  • Acquisition;

  • Financing;

  • Reorganization;

  • Sale of assets;

  • Change of control; or

  • Similar business transaction.

We do not knowingly sell or share the personal information of consumers under age 16.

6. Consumer Privacy Choices & Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

  • Know or confirm whether we process your personal information;

  • Access personal information we maintain about you;

  • Request correction of inaccurate information;

  • Request deletion of personal information;

  • Obtain a copy of certain personal information;

  • Opt out of certain sales or sharing of personal information;

  • Opt out of certain targeted advertising;

  • Limit certain uses of sensitive personal information where applicable;

  • Withdraw or manage certain communication preferences; and

  • Appeal the denial of a privacy request where required by law.

These rights may be subject to exceptions and verification requirements.

To exercise a privacy right, contact:

support@caboomleads.com

Please include sufficient information for us to identify your record and process your request.

We may take reasonable steps to verify your identity before completing certain requests.

7. Do Not Sell or Share My Personal Information

Because CABOOM Leads generates and distributes consumer leads, certain disclosures of personal information to insurance professionals or advertising partners may constitute a “sale,” “sharing,” or similar activity under certain state privacy laws.

If you are a consumer and wish to opt out of the sale or sharing of your personal information where applicable, contact:

support@caboomleads.com

Use the subject line:

“Do Not Sell or Share My Personal Information.”

Where required by applicable law, CABOOM Leads will also honor qualifying browser-based or universal opt-out preference signals.

An opt-out request may affect CABOOM Leads' ability to connect you with insurance professionals or provide services you requested.

8. Requests to Stop Future Lead Distribution

Consumers may contact CABOOM Leads and request that their information no longer be distributed through CABOOM Leads' shared lead pool or aged-lead products.

Requests may be submitted to:

support@caboomleads.com

Please provide enough information for us to locate the applicable lead record, such as your name, telephone number, and email address.

After verifying and processing a valid request, we will take reasonable steps to suppress the consumer's information from future CABOOM Leads lead distribution as required by applicable law and our internal procedures.

A suppression request does not necessarily require CABOOM Leads to delete all information relating to the consumer. We may retain information necessary to:

  • Document and honor the suppression request;

  • Maintain legal or compliance records;

  • Resolve disputes;

  • Prevent fraud;

  • Enforce agreements; and

  • Satisfy other legitimate legal and business requirements.

9. Communication Preferences

You may opt out of CABOOM Leads marketing emails by using the unsubscribe instructions included in those communications.

You may opt out of SMS communications as described in the applicable message or by using other opt-out methods required by law.

Opting out of marketing communications does not necessarily prevent us from sending:

  • Transactional messages;

  • Account notifications;

  • Security alerts;

  • Service-related communications; or

  • Messages otherwise permitted or required by law.

Communications sent directly by an independent insurance agent or agency may be subject to that agent's or agency's own privacy practices and communication procedures.

10. Data Retention

CABOOM Leads may retain personal information for as long as reasonably necessary to:

  • Provide and operate our Services;

  • Maintain consumer lead records;

  • Operate the CABOOM Leads Portal;

  • Manage the shared lead pool;

  • Administer aged-lead products;

  • Maintain CRM and transaction records;

  • Process and document Sold or suppression statuses;

  • Maintain business and accounting records;

  • Comply with legal and regulatory requirements;

  • Resolve disputes;

  • Prevent fraud;

  • Enforce agreements; and

  • Protect CABOOM Leads' legal and business interests.

Because CABOOM Leads may retain and redistribute eligible lead information after the initial delivery to an agent, consumer lead information may be retained beyond the original exclusivity period.

When information is no longer reasonably required, we may delete, anonymize, aggregate, archive, or otherwise dispose of it in accordance with our practices and applicable law.

11. Security of Information

CABOOM Leads uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, network, transmission method, database, or storage system can be guaranteed to be completely secure.

Customers using the CABOOM Leads Portal are responsible for maintaining the security of their own account credentials and any consumer information they download or export from the Portal.

12. Cookies & Similar Technologies

We and our service providers may use cookies, pixels, analytics tools, and similar technologies to:

  • Operate our websites;

  • Remember preferences;

  • Understand website usage;

  • Measure advertising;

  • Improve performance;

  • Detect fraud;

  • Personalize experiences; and

  • Support marketing activities.

Depending on applicable law, you may have choices regarding certain cookies or targeted advertising technologies.

13. Third-Party Websites & Independent Agents

Our Services may contain links to third-party websites or connect consumers with independent insurance agents, advisors, or agencies.

CABOOM Leads is not responsible for the independent privacy practices of third parties.

Once consumer information has been lawfully provided to an independent agent, advisor, agency, service provider, or other third party, that recipient may have its own legal obligations and privacy practices regarding the information.

We encourage consumers to review the privacy policies of the companies and professionals with whom they interact.

14. Children's Privacy

CABOOM Leads' Services are not directed to children.

We do not knowingly collect personal information from children under 13 through our general Services, and our insurance lead products are intended for adults who are legally able to request or purchase the applicable products and services.

If you believe a child has submitted personal information to us improperly, please contact us so we can review the request.

15. International Data Transfers

CABOOM Leads operates in the United States and uses third-party technology and service providers.

Personal information may therefore be transferred to, stored in, or processed in the United States or other jurisdictions in which CABOOM Leads or its service providers operate.

Where required, we take steps designed to provide appropriate protections for international transfers of personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our Services;

  • The CABOOM Leads Portal;

  • Lead-distribution practices;

  • The shared lead pool;

  • Aged-lead products;

  • Technology;

  • Legal requirements; or

  • Our business practices.

When we update this Privacy Policy, we will revise the “Last updated” date above and provide any additional notice required by applicable law.

17. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, contact:

CABOOM Leads
3253 E. Chestnut Expressway, Suite 321
Springfield, MO 65802
Email: support@caboomleads.com
Phone: 833-402-4368